Anna Beck Jewelry is handcrafted by heritage artisans in Bali. I head up the Marketing Department, working closely with our founder and Creative Director to translate her vision to grow the brand. My small but mighty team has a goal to turn visitors into brand evangelists through email and sms marketing, paid advertising, organic social, influencer marketing, and our rewards program.
In 2021 we underwent a huge brand revamp - elevating every facet of the visuals and story, bringing in new talent and consultants to bring our new vision alive. I continue to lead a team of full-time staff and consultants to tell the story of the jewelry and reach new enthusiastic customers, excited to keep an ancient art form alive through beautiful jewelry.