While at Karen Kimmel Studio, I worked on branding for Crafting Community - an annual family retreat conceived, designed and produced by Karen Kimmel Studio, featuring crafting workshops lead by some of the most exciting voices in contemporary design, recreation, and compelling brand activations.
A Day of Wow was a one day back to school crafting event hosted by Zappos in Austin, TX in collaboration with Crafting Community. The centerpiece of the Day of WOW was a colorful main street, as seen through the playful lens of Zappos. Event branding and collateral design. Main street concepting and pattern design.