JustFab
PS By JustFab is an on-demand personal styling service with an at home try on box of JustFab styles sent to your doorstep. I lead the graphic needs as Sr Graphic Designer: developing original designs for online and offline direct response and marketing assets. I also concepted, art directed, and styled seasonal photo campaigns to support digital assets.
PS needed to have a separate look and feel from JustFab while still feeling related. I lead art direction on the photo shoots to give them more of a lifestyle blogger feel: natural light, non-professional models, and cozy, home-like settings. The design has a bit more of a hand touch to it and are often more cheeky than the JustFab brand.
